In 1906, William J. Riley, British emigrant, founded the New Balance Arch Support Company. He first started manufacturing arch supports and other accessories to improve shoe fit in the Boston area. From there, company wanted to make supportive shoes and their main goal was to keep the world moving. Being athletic and active and being comfortable while you do it is most important. New Balance has many different types of support depending on your needs and has many different types of widths so their shoes can fit to any almost any foot!